Distribution, retail and e-commerce

We advise clients on the implementation of distribution models, both contractually and in terms of ensuring compliance with regulatory requirements, in particular competition, intellectual property and industry regulations. We have extensive experience in implementing direct, exclusive and selective distribution models and also provide day-to-day advice on how to operate them.

In the retail and e-commerce sector, we provide full-scale legal support covering a wide range of legal issues and specific solutions related to retail and online commerce. We assist our clients in setting up business processes, creating websites and online stores, drafting contractual documentation, and ensuring compliance with reporting requirements. We also advise on areas such as customer accounts, loyalty programs, business communications, advertising, consumer and marketing contests, as well as warranty complaints, consumer disputes, unfair business practices, regulatory inspections and penalty proceedings.

By leveraging the synergies of our lawyers'professional overlap, we are able to provide legal support to clients across avariety of legal areas and ensure that their interests are protected at all levels. We aim not only to protect their interests, but also to help shape legal practice through precedent-setting decisions, which can have a wider impact on the legal landscape.

One example of this approach is our successful defence of a client in a key precedent-setting dispute. The dispute concerned an online purchase where the customer chose to have the goods delivered to a parcellocker, and the question of whether the retailer was required to allow the return of end-of-life electrical goods via the parcel locker. We won the case for our client, which had a wider impact on e-commerce business practices and the take-back of end-of-life products, not only with regard to e-commerce regulations but also to environmental legislation.

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