Breakthrough Decision on Food Supplement Ad
In 2012, the Radio and TV Broadcasting Council fined Allivictus CZK 1.8 million for an alleged breach of the Advertising Act. The Council believed that Allivictus misled consumers by running an ad that gave the impression that its food supplement had medicinal effects. KŠB represented Allivictus in the administrative proceedings and then in court proceedings before the Municipal Court and, subsequently, the Supreme Administrative Court, which agreed with KŠB’s reasoning, dismissed the decision on the fine, and returned the matter to the Council. The Supreme Administrative Court agreed with Allivictus, which claimed that the ad clearly labelled the product as a garlic extract, that it merely presented all the generally available characteristics of garlic, and that the average consumer would hardly consider the drops to be a substitute for, a part of, or a supplement to a treatment and were thus not misled. The Supreme Administrative Court believed that the positive qualities of garlic as advertised are generally attributed to garlic and are thus generally known. The Supreme Administrative Court added that it does not see anything misleading or improper if the ad takes the form of a story of a man who survived a serious illness and talks about his own subjective experience.
Other articles
Helena Navrátilová on Three Decades of the Advent Concerts of Good Will
KŠB partner Helena Navrátilová was recently interviewed on S dobrou vůlí, the podcast of the Committee of Good Will – Olga Havel Foundation. Speaking with editor Veronika Širc, Helena talked about the origins and history of the Advent Concerts of Good Will, which KŠB has been organizing for over thirty years.
KŠB advises the founders on the sale of the LIPOELASTIC Group
KŠB, in collaboration with investment advisers from the Roklen Group, advised LIPOELASTIC Group founders Alena and Tomáš Hradil on their exit from the group, which they had built up over almost twenty-five years.
Chemistry Brings People Together: KŠB at the 2026 Evening of Czech Chemistry
Czech chemistry and the chemical industry are built on innovation, responsibility and the people who drive the field forward. On Thursday, 22 October 2026, leading figures from the field and industry representatives came together at the Grand Hotel International Prague for the Czech Chemical Industry Association’s annual Evening of Czech Chemistry.
